Off-page SEO, also known as off-site SEO, describes optimization techniques that can improve your ranking in search engine results pages (SERPs).
Off-site SEO is really important fact on any SEO strategy because search engines find how your website is important to the others through the off-site SEO activities.
It’s always important to make a relationship (create a link) between your website and the other websites on the web on similar category and similar SEO value. In the other way, it negatively effects when your website has any link with low-quality SEO ranked website.
There are three ways of creating links. The first method is the natural links. These types of links generate to your website when someone refers to your brand or website on any writeup they publish on the web. These natural links automatically happen without any involvement from your side.
The second method is named as-built link or it is called a link building. Your webmaster or SEO agency finds the same or better ranking websites on the internet and contacting them manually and ask them to create a link to our website. Same time, we create a link to their website and publish it on our website. It’s always important to create built links with the websites in the same industry or in the same category. As an example, if you are a tour operator, it makes a big positive impact if you can create a link with your government tourism website. But, there’s no value or it may negatively affect if you make any link with a shopping mall.
A created link comes to your website from self-submissions on directories, forums, or press releases. It’s really important to do created links by a known party always. Because if you don’t follow the correct methods, there’s a big trend of identifying it as a black-hat SEO activity by search engines.