How to do proper Keyword Research?
Keyword research is the process of finding and analyzing actual search terms that people enter into the search engines. The power of keyword research lies in better understanding your target market and how they are searching for your content, services, or products.
Why Keyword research is important for SEO?
Keyword research makes a direct impact on all the other steps on an SEO action plan. You can identify what is your target market is actually searching for and what are their desires, thoughts, and fears. List of correct keywords is the main factor to generate relevant traffic to your website.
Best keyword research tool we suggest is the google keywords planner tool. It’s a free tool available under google ads and the most important fact of using this tool is that it picks up information from Google itself, it comes straight from google.
There are plenty of famous paid keyword research tools available online. But, google keyword research tool is the most trusted and most popular keyword research tool around the globe.
When you are doing keyword research, first you need to identify your target audience. Then it’s required to find the current search terms used by the previous site visitors. Google search console is one of the places provide information about search terms. Also, it’s good to search for autocompletes on google to identify some search terms. Finally, you can find a list of keywords by using the google research tool. You can filter the most relevant keywords based on the competition, the number of searches and the PPC value of each keyword.
We highly recommend getting an expert’s support to find your keyword list because it’s the foundation of your SEO strategy.